Replica Panerai Luminor Submersible Watches's latest facility opened in Bienne, Switzerland last November

What is your communication strategy?

Our communication strategy is pretty consistent. Our aim is to inspire and we are putting a lot of energy into this – from our partnership with the Olympics to working with Cindy Crawford and George Clooney, and being the watch choice of James Bond. We are also focusing more on new media and our strategy for how and where we talk to Replica Panerai Luminor Submersible Watches people to ensure information gets to the right people in the right way. It's good to be on Twitter, Instagram, Snapchat, as long as you know what you want to tell people – just to copy and paste won't work.

Are your ambassadors a big part of this?

They are the pillars. Twenty years ago, they Replica Panerai Luminor Chrono Flyback were very important in establishing desirability and now they are part of our credibility and integrity. George Clooney and Cindy Crawford have been with us for a long time and demonstrate longevity. And, of course, we have a wonderful relationship with Daniel Craig. He is a real watch man and has visited our new factory. It's rare for more than a couple of months to go by when we don't talk to Daniel about watches.

Cindy Crawford who has been an fake Panerai Luminor Submersible Watches ambassador since 1995 wears the Seamaster Aqua Terra 150m in red gold

Does your relationship with James Bond go beyond Daniel Craig?

I have no idea what will happen with Bond. I hope Daniel does another movie but I have complete trust in Barbara Broccoli and the team. We have been involved with Bond for the past 20 years and, in that time, the character has had an incredible evolution. Barbara has almost recreated him and I know she will continue making the franchise a success. What is more important to us than the actor is that Bond shares Replica Panerai Luminor Submersible Watches's values – he is credible, spirited, technological, has integrity and universal appeal.